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Did Beyonce steal the design for Cecred haircare?

The Allegations:

Amanda Gaskin, celebrated for her innovative designs under The Way to Gender Equality (TWTG), has raised accusations against Beyoncé, alleging that the designs featured in Beyoncé's hair care line bear striking similarities to her own creations. Gaskin asserts that certain patterns, motifs, and packaging elements have been replicated without authorization, infringing upon her intellectual property rights. She has made post showing that she has been awarded for her designs and that her products have been sold for at least a year before Beyonce publicly launched Cecred.

The Stakes:

At the heart of this dispute lies not only the integrity of individual designs but also the reputations and livelihoods of both parties involved. For designers like Gaskin, whose work is deeply intertwined with their personal ethos and values, allegations of intellectual property infringement can have far-reaching implications, tarnishing their credibility and undermining their creative autonomy. Similarly, for global icons like Beyoncé, whose brand is synonymous with innovation and influence, accusations of impropriety can jeopardize years of meticulous brand building and erode consumer trust.

Ethical Considerations:

Beyond legal implications, the issue of brand protection also raises important ethical considerations. Designers and brands have a responsibility to uphold the integrity of creative expression and respect the contributions of their peers. Allegations of intellectual property infringement not only undermine individual artists but also erode trust within the broader creative community, perpetuating a culture of exploitation and opportunism.

The Way Forward:

As the dispute between Amanda Gaskin and Beyoncé unfolds, it underscores the need for greater transparency, accountability, and ethical conduct within the business industry. Designers, brands, and influencers alike must prioritize respect for intellectual property rights and foster a culture of collaboration and innovation that celebrates diversity and creativity... but most of all, giving people the credit they deserve right instead of throwing rocks and hiding your hands!


The clash between Amanda Gaskin and Beyoncé over allegations of intellectual property infringement serves as a poignant reminder of the importance of brand protection in safeguarding the integrity and creativity of designers and artists. As the fashion industry continues to evolve, robust measures must be implemented to ensure that individuals can create, innovate, and thrive in an environment that respects their contributions and upholds the principles of ethical conduct and fair competition. Ultimately, by prioritizing brand protection, we can nurture a culture of respect, integrity, and innovation that benefits creators and consumers alike.

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